Eve cigarettes created its feminine image by using very feminine art and marketing starting with the cigarette itself. The cigarette was made long and slim, 100mm long originally and was lengthened to 120mm within the first two years of introduction, in order to be more readily identified with the feminine ideal of slimness and length. The filter of eve cigarettes is decorated with a multicolored flowers band, and the same style was applied to the box, signifying that this was a ladies cigarette, and being fashionable and eye catching. The Eve cigarettes philosophy is to make the Eve a beautiful cigarette, to create a sense of appeal to female vanity and thereby making the woman who chose to smoke Eves more attractive than one who smokes another brand or more attractive than a woman who did not smoke at all.