Gauloises Cigarettes were
traditionally short, wide, unfiltered and made with dark tobaccos from Syria and Turkey
These cigarettes gave off a strong and distinctive aroma. Some non-smokers
claimed that the smell of this cigarettes is
like the burning tar.
The Gauloises cigarettes brand name itself is interesting. In France, they say la langue gauloise, mythologising the way in which the "Gauls" resisted Roman hegemony. To name a brand as French is therefore to label it in a particularly iconic way, matching archetypes of heroism and patriotism.
The Gauloises cigarettes brand management was assigned to Altadis, with joint French and Spanish ownership, and this company continues manufacture and international distribution.
