Pall Mall Cigarettes were introduced in 1899 as one
of the world's first premium cigarettes. In 1939, Pall Mall cigarettes company launched
the first "king-size" (85 millimeter) cigarette; in 1966 the brand launched the first
100-millimeter cigarette, both giving adult smokers to get more value for the same amount
of money. In 2001, the brand was re-launched nationally as the "new filtered" Pall Mall
cigarettes: a savings cigarette that tastes smooth, burns slower and lasts longer. The Pall
Mall Cigarettes brand is successful because it offers premium quality tobacco mixed with an
extremely smooth smoking satisfaction and a noticeable product point of difference.
The famous Logo of Pall Mall cigarettes has large art nouveau lettering spelling out "Pall Mall" on
the top front of the pack. On the face is a white coat of arms on the front and back of the
Pall Mall cigarettes pack. Showing two regal lions pawing the sides and a knight's helmet on top, the inside of the
shield reads "Per Aspera Ad Astra" or "Through Difficulty to the Stars". There is a banner
underneath the shield that holds a much more famous latin phrase, "In Hoc Signo Vinces" or
"In this sign, you will conquer". The phrase that apears on Pall
Mall cigarettes was the one that appeared in a vision to St.
Constantine before the Battle of Milvian Bridge where he was greatly outnumbered. The famous Pall Mall
cigarettes slogan,
"Wherever Particular People Congregate", appears beneath the coat of arms.
