The famous Logo of Pall Mall cigarettes has large art nouveau lettering spelling out "Pall Mall" on the top front of the pack. On the face is a white coat of arms on the front and back of the Pall Mall cigarettes pack. Showing two regal lions pawing the sides and a knight's helmet on top, the inside of the shield reads "Per Aspera Ad Astra" or "Through Difficulty to the Stars". There is a banner underneath the shield that holds a much more famous latin phrase, "In Hoc Signo Vinces" or "In this sign, you will conquer". The phrase that apears on Pall Mall cigarettes was the one that appeared in a vision to St. Constantine before the Battle of Milvian Bridge where he was greatly outnumbered. The famous Pall Mall cigarettes slogan, "Wherever Particular People Congregate", appears beneath the coat of arms.

