West Cigarettes is a German tobacco brand owned by the British company Imperial Tobacco.
One way West cigarettes brand kept its popularity has been to become the principal sponsor of the McLaren Formula One team, renamed West McLaren Mercedes, since 1997. Due to a European Union ban on tobacco and cigarette advertising, West cigarettes terminated its relationship with McLaren In July 2005 .
Since the early 90s West Cigarettes has become a popular brand in more 100 countries, with particular strengths in Western, Central and Eastern Europe.
Today West is the second largest selling cigarette in Germany, the leading brand in Slovenia and Slovakia and a strong performer in Russia, Azerbaijan and Poland.
